The Challenge
This rapid growing company needed a logo to identify their marketing materials.
The Plan
The plan was to experiment with options that communicated the concepts of People, Dialogues, Opinions, Information. The first route explored People (points), and Information (radial effect). The second route leveraged on the concept of Dialogues and tried to be more humanized.
The Solution
The blurb was something that identified the company very well in terms of how they do business. BuzzMedia Solutions is a very open and approachable company. The client also believed this blurb portrayed the concept of opinion and information very well.
Highlighting the word SOLUTIONS provides and immediate positive thought and the possibility to build other sub-brands under BuzzMedia.
