The Challenge
Shortly before summer was over, APC Pediatrics saw an opportunity to advertise to families with of school age kids. They wanted to have families call in for a Back-to-School physical exam. APC Pediatrics is a rather small private practice with growing potential. Therefore, this was also a good opportunity to introduce this practice and announce an office expansion across the street from one of their current offices.
The Plan
An image is worth a thousand words. There was a lot of information to fit in one postcard. The announcement of the expansion could create some confusion as if they were opening a new office.
The Solution
A colorful postcard, clean with simple lines, with a very organized structure. A direct message on the front: "Put your kid's health on top of your Back-to School list" provided an opportunity to introduce the brand right on the front of this postcard. On the back of it, a map solves the expansion explanation. A QRCode links to a contact card to facilitate families recording the contact information.
