The Challenge
There are many Audubon chapters in each State, so it was a real challenge to design a logo that portrayed the same birds, and staying unique. something else needed to represent the location.
The Plan
A lot of research was done about local birds. The plan was to use silhouettes. Explore an iconic approach rather than a detailed illustration. Type was also an important part of the plan. Whatever the typography, it needed to compensate the weight created by the illustrations.
