The Challenge
Design a logo for an online business that connects professionals with clients (and viceversa), providing a trusty environment and a merit rating scale to the best artisans/clients in the network. The concepts behind the logo: rewards, best of category, search, simple, easy.
The Plan
Establish memorable and recognizable elements to be part of the logo. Find a way to balance the lengthy name and make it quick to read.
The Solution
A round and friendly-looking yellow star was established as the rating unit for the artisan/professional community, and it was used as an important element on the logo. A magnifying glass surveys one of these starts a bit closer, illustrating what the customers, in essence, expect to do once they signup to this site.
